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MRKT 3512 NOTES CHAPTER 5 (AFTER EXAM 1)
CONSUMER LEARNING
Consumer learning: A process that evolves and changes as consumers acquire knowledge from experience, observation, and interactions with others and newly acquired knowledge affects the future behavior
MRKT 3512 NOTES CHAPTER 5 (AFTER EXAM 1)
CONSUMER LEARNING
Consumer learning: A process that evolves and changes as consumers acquire knowledge from experience, observation, and interactions with others and newly acquired knowledge affects the future behavior