01 IS 2638 - Lesson 1: Data Warehouse History, Business Side, And Business Requirements

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Data Warehouse

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44 Terms

1

Data Warehouse

Collection of processes and data to support the business with its analysis and decision making

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Current, Historical Data

Data warehouse store ___ _ and _____ and are used for creating analytical reports for knowledge workers

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subject-oriented databases

Data warehousing is a collection of integrated _________

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Decision Support System

Designed to support the ________ function, where each unit of data is relevant to some moment in time

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Atomic data and lightly summarized data

Data warehouse contains______ ****__ and _____________

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  1. Non-Volatile

  2. Subject-Oriented

  3. Integrated

  4. Time Variant

Characteristics of Data Warehouse

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1960

General Mills and Darthmouth College, in a joint research project, develop the terms dimensions and facts.

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1970

ACNielsen and IRI provide dimensional data marts for retail sales.

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1970

Bill Inmon beings to define and discuss the term: Data Warehouse

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1975

Sperry Univac Introduces MAPPER (Maintain, Prepare, and Produce Executive Reports) is a database management and reporting system that includes world’s first 4GL, First platform designed for building information Centers (forerunner of contemporary Enterprise Data Warehousing platforms)

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1996

Ralph Kimball publishes the book the Data Warehouse Toolkit

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2000

Daniel Linstedt releases the Data Vault, enabling real-time auditable data warehouses

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2012

Bill Inmon developed and made public technology known as “textual disambiguation”. Textual disambiguation applies context to the raw text and reformats the raw text and context into a standard database format.

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Dimension and Facts

What did General Mills and Darthmouth College developed?

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MAPPER

a database management and reporting system that includes the world’s first 4GL, first platform designed for building information Centers (forerunner of contemporary enterpise data warehousing platforms).

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Data Vault

enables real-time auditable data warehouses warehouse.

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Textual Disambiguation

applies context to the raw text and reformats the raw text and context into a standard database format.

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Source System

  • Where data comes from

  • Data created or collected by operational application systems that run the business

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  • Order processing

  • Production Scheduling

  • Financial Trading Systems

  • Policy Administration

  • Claims Handling

  • Accounts Payable/Receivable

  • Employee Payroll

Examples of Large Applications that have existed for a long time

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Data Mart

  • Database in which the data is organized to support the business

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Business Intelligence

Collection of reports and analyses

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Data Model

  • Dictates what is the correct graph, decision, and format to process the data

  • Abstraction of how individual data elements relate to each other.

  • Visually depicts how the data will be organized and stored in a database.

  • Provides the mechanism for documenting and understanding how data is organized.

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  1. Business Requirements

  2. Data Sources

  3. Data Modelling

  4. ETL Design

  5. Front-End Design

Steps In Designing a Data

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  1. To understand what is really happening in the business

  2. To identify historical trends

  3. To predict future opportunities

  4. To measure performance

Why Build a Data Warehouse?

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Descriptive Analytics

answers what is happening in the business; current state

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Predictive Analytics

historical trends to dictate what will happen in the future; trends indicate baseline patterns

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Diagnostic

performance, comparison between a and b; applicable for SM

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  1. Direct Data Access

  2. Data Usefulness

  3. Poor Data Quality

  4. Facilitating Exception Reporting

  5. Timeliness of Data

  6. Flexibility

  7. Data Integration

  8. Silo Reporting Environments

  9. Unclear Definitions of Data

Why build a data warehouse? - Basic Issues

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  • Tracking and trending key performance indicators

  • Measuring business performance

  • Reporting and Understanding financial results

  • Understanding customers and their Behavior

  • Identifying High-Value Customers

  • Attracting and Retaining High-Value Customers

  • Better Selection or Development of New Products

  • Understanding which Products should be Scaled Back or Eliminated

  • Understanding the impact of highly qualified professionals

The value and benefits of Data Warehouse

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  1. Single Version of Truth

  2. Access all data whenever it is needed

Promises of Data Warehouse

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  1. Strong Partnership between the Business & IT Communities

  2. Ensuring that the DW is driven by True Business Requirements

  3. Shifting to a Global Perspective

  4. Overcoming Unrealistic Expectations

  5. Providing Clear Communication

  6. Treating Data as a Corporate Asset

  7. Effectively Leveraging Technology

Key Success Factors

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  • Survival Mode

  • Staying ahead of the game

  • Changing with the times

  • Back to Basics

  • Global Innovator

Impact of Data Warehouse in Business

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65 Rows

Problem:

TBLA.COL_A (LEFT) = TBLB.COL_A (RIGHT)

TBLA: 100 Rows

TBLB: 75 Rows

Matches: 65

Using Inner Join, how many rows are to be displayed?

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100 rows

Problem:

TBLA.COL_A (LEFT) = TBLB.COL_A (RIGHT)

TBLA: 100 rows

TBLB: 75 rows

Matches: 65

Using Left Outer Join, how many rows are to be displayed?

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75 rows

Sample Problem:

TBLA.COL_A (LEFT) = TBLB.COL_A (RIGHT)

TBLA: 100 rows

TBLB: 75 rows

Matches: 65

Using Right Outer Join, how many rows are to be displayed?

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110 Rows

Problem:

TBLA.COL_A (LEFT) = TBLB.COL_A (RIGHT)

TBLA: 100 rows

TBLB: 75 rows

Matches: 65

Using Full Outer Join, how many rows are to be displayed?

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Aggregate Functions

  • Summarizes data

  • Single Column, Single Row Result

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  1. COUNT()

  2. SUM()

  3. AVG()

  4. MIN()

  5. MAX()

Keywords Used in Aggregate Functions

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Nested - Single Value

  • Single Row - Single Column

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Nested - Multiple Values

  • Multiple Values

  • Multiple Rows - Single Column

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IN Keyword

Analogous to If-else Operator rather than equal operator

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EXISTS Keyword

Analogous to the Equal Operator

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ANY Keyword

Analogous to the OR Operator

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ALL Keyword

Analogous to the AND Operator

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