authorial choices (advertisements)

linking a specific idea to a product or concept

relating to trends and fitting in with the majority

using celebrities or famous individuals to enhance the product's social value

manipulating information by omitting facts to make the product seem better

introducing conflict to make the advertisement more engaging

appeal to ethics to persuade the audience

using credible individuals to enhance the product's credibility

making overarching statements with exaggerated benefits to appeal to emotions

using humor to engage and be memorable to the audience

appeal to logic

linking a person or idea to a negative symbol

appeal to emotions/ feelings

appeal to everyday person

evaluating the benefits of a product and the problems it may solve

repeating visual symbols or phrases to make them more memorable

asking questions to engage the audience without expecting an answer

creating a sense of high demand for the product

presenting a problem and showing how the product can solve it

implying that one small action may lead to a drastic outcome

memorable phrase used in advertising

endorsement where individuals share their personal experience with the product

helping the audience imagine themselves as part of the advertisement

conveying an impression of meaning without explicitly stating it