DT Topic 10

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How to determine different target audiences?

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11 Terms

1

How to determine different target audiences?

Gender, Age, Nationality, Financial, Size, Weight

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2

How to make a product more likely to be bought?

Affordability, USP, Quality

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3

Quality Assurance

Making sure the quality of the product meets expectations and is of good quality

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4

Market penetration

Increasing sales of existing products to existing customers; by lowering prices / promotion / improving distribution

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5

Market development

Introducing existing products to new markets; to increase sales / market share

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6

Economically Viable Products

Cost effective/affordable. Consumer and as a manufacturer

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7

Field Research

The collection of raw data outside a laboratory, library, or workplace setting.

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8

JIT (Just in Time) Products

JIT (Just in Time) Products are only made when needed. Advantages are: waste reduction, improved efficiency and reduces obsolete inventory.

Disadvantages are: Difficult to forecast future demands, risk of supply chain disruption, unexpected price changes

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9

JIC (Just in Case)

Products are made in larger quantities and sold when needed.

Advantages are: Less risk of lost sales, better supply rate, more marketing opportunities

Disadvantages are: Slowed growth, needs extra storage, cash flow challenges

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10

Triple Bottom Line Sustainability:

a framework that focuses on three key aspects of performance - social, environmental and financial

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11

Physio-Pleasure

The physical and the tactile, derived or enjoyed through the senses. It is smell, touch, feel, taste and sense

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