5.6 Roger's characteristics of innovation

• innovators

• early adopters

• early majority

• late majority

• laggards

1. relative advantage

2. compatibility

3. complexity

4. observability

5. triability

how is the design better/more efficient than others. Why should I buy it?

is the design going to fit with the behavior and beliefs of the consumer?

does it make sense? the product shouldn’t be easy or hard to use

how does the user see it?

can a consumer try out the product?

consumerism: the social behavior that encourages people to buy. if we only buy necessary stuff, consumerism won’t exist

• social media: use to create buzz for product

• crowdfunding: innovators put products on market for investors to put money

• trends: what people are using, going for, or product placement.